last week while in vegas for my big girl job was very very very eye opening in a number of ways.
first i read the book #girlboss cover to cover over the the course of a four hour flight. that is what really kicked my brain into gear over the week.
lets start with the book and then we’ll move on to application shall we?
it is very rare for me to read a book that isn’t a cookbook or pure vacation smut. (shopaholic series anyone?) i’m a gal who likes a mindless read on vacation or flipping through cookbooks or something that has alot of pictures. like magazines.
but there was something that drew me to this book and once i started i could not stop.
sophia goes into great detail on how she started NastyGal.com. she literally was living as a “freegan” and built her business from the ground up. she surrounded herself with people she trusted and her gut instincts. she talks about being a female entrepreneur and business owner. surviving in the world of ecommercce, gracefully dealing with haters and building a successful enterprise.
she does this all while using humor and her natural wit to tell the story. i think that’s why i liked it. it was a real story about being a female business owner. no steps, no real instructions, just how she followed her instinct.
i would recommend this book to all ladies (and even some men) that are running their own business and need a success story. a real one. where the person tells of the stumbles and failures AND successes.
ironically enough i read this book as i was on my way to a convention and trade show that is heavily male dominated.
ironically enough all of the seminars i attended were about how to get women into the convenience stores. how do we get woman to shop inside a gas station? clean bathrooms? women like clean bathrooms. fresh healthy food offerings? yes women like to be skinny. women like healthy options.
i can tell you how to get women into gas station. refrain from calling them “honey” “sweetie” “darlin” that’s a start.
but i’m not going to go down that road.
here is the funniest part of this entire trip.
i go to a marketing seminar. trends for the next five years. how to be successful? get women into stores.
i leave pondering their suggestions and may i note they were good applicable suggestions. trust me, i’m a lady. well i’m at least a woman.
i literally walk out the door to the trade show floor where i am greeted by a sexy nurse handing out energy drink samples, a sexy cop in a plastic suit handing out plastic handcuffs with a phone number for background check companies on them (she kept using the word naughty). the monster girls are wearing basically thongs walking around while MEN (not woman) MEN stand there with their mouths open clapping like loser baby seals.
i literally said out loud. these folks are full of shit. again, me being a woman the last thing i want to think of is what my body would look like in a sexy nurse costume going down a giant blow up slide. and after that how much i would love an energy drink.
so how do we circle back to #girlboss? if we are going to market to woman (in any business) you have to KNOW your customer. and i can guarantee only 5% might actually be sexy nurses, cops etc. (aside from real life sexy nurses, cops and marketing people).
if you are in any business where your target is women and/or being and excellent business lady. read #girlboss for a little perspective.
trust me, i’m a sexy marketing person.